OMAR POWELL CREATIVE x MEDIA x MARKETING PROFESSIONAL
ABOUT ME
Omar Powell is an enigmatic and award-nominated creative professional with experience in fast-paced environments across social media, digital & linear production, storytelling and marketing.
As a willing collaborator, Powell has led, strategized and built brands from within individual and team constructs to further client initiatives and objectives by reaching key performance indicators. This includes integrated media campaigns, developing strategies, producing content and drafting playbooks for partners at the aforementioned
Jordan Brand, ESPN, and Laundry Service.
In his professional career; Powell has worked with ESPN's SneakerCenter as the lead strategist and Social Media Specialist – and under his direction drove 257,000 followers to the account in 20 months. With Laundry Service, Powell has partnered with Meta Spark – driving engagement to their social channels, driving 3 million engagements from 2020-21 year-over-year with Amazon Music; developed content with Jordan Brand and Foot Locker in new business opportunities.
Capable of developing and elevating any brand and account across sports, entertainment, culture and technology; Powell's work garnered recognition as an Official Honoree during the 24th Annual Webby Awards in 2020, as bestowed by
The International Academy of Digital Arts and Sciences.
Additionally, Powell is a Co-Founder & Editor-in-Chief for Sole-U, a fashion website focused on footwear, clothing and culture. And is the Creative Lead for Barefoot Tunes, a brand focused on creating musically curated experiences.
SERVICES
1
Social Media Strategy
Building a social media presence is challenging.
Conducting a thorough analysis of the social landscape helps me understand the target audience, the competition, and the current trends.
I clearly define the objectives with the initiatives of the brand to develop a strategy that aligns with these goals.
Using analytics to measure engagement and develop key performance indicators.
2
Campaign Management
Social campaigns are unique opportunities.
To ensure a cohesive and flawlessly executed campaign across social media, I create a run of show deck to organize the elements of the campaign and align them with the key features of each platform.
Additionally, I collaborate to tailor the campaign assets to the unique specifications of each platform to maximize reach and engagement and develop a social posting schedule.
3
Branding
Audience recognition is key to branding.
First, I assess the ethos of the brand and understand its values and messaging.
I develop a connecting thread allowing for instantly recognition used across all marketing materials.
Additionally, I develop a tone-of-voice to align with the brand's ethos and is consistent across all platforms , establishing a strong connection with its target audience.
4
Storytelling
Resonation is key to brand loyalty with an audience.
My experience with producing high-end and best-in-class visual content allows me to meet a client's creative needs and build an audience's emotional connection with a brand.
I am able to tailor the content to different platforms, such as social media, to reach the target audience in the most effective way and create long-term brand loyalty and affinity.
Additional Services
Social & Digital Production Content Management
Creative Initiative & Direction Event Integration
Project Management
TESTIMONIALS
Tom Roche, COO – Stormers 15 Media Group
"My prior experiences at ESPN with Omar were very good. He produced a few side projects for me, the most notable was a Top 10 moments in the history of the X Games, which was very memorable and one of the better side projects that was turned in when I was the managing producer of SportsCenter Top 10.
His creativity with video production is just one of his best skills, and he has a ton
of other things to offer (storytelling, field producing, social media) as well."
"
DeVonte Martin, Asst. Marketing Manager, Events, Sponsorships & Public Relations – COOP Ale Works
"During my brief time of working with Omar while I was at the Oklahoma City Thunder, Omar showed time and time again his strategic and creative approach to creating compelling and engaging content.
The content Omar created for our activation gained favorable impressions and received positive reviews from followers of SneakerCenter and also from Thunder fans and employees alike. If you want someone who will create engaging content and will map a strategic and creative social media strategy for your organization to get exposure, then call Omar. He will get the job done."
"
Derwin Graham, Content Operations Mgmt – ESPN
"Collaborating with an innovative and passionate content creator like Omar helps bring out the creativity in yourself. Omar and I collaboratively worked on social content for ESPN’s SneakerCenter during the 2020 NBA All-Star Weekend in Chicago.
Omar led the way as we navigated through the city to various locations for shoots and dealt with different companies from Adidas to Jordan Brand. The coordination of the shoots were well planned and executed due to his strong organization and communication.
As a passionate leader and creative team member, Omar would be a strong asset to any company and has my highest recommendation."
"
Taylor Barfield, Outreach and Engagement Specialist – The Walt Disney Company
"During my tenure with CCBC (Community College of Baltimore County - MD], I invited Omar to speak to students about his production experience. Omar prepared a presentation and spoke to students for an hour about his career and accomplishments at ESPN. It was an honor to host him at the college.
He did a phenomenal job!"